Every once in a while I will get a random email from someone who thinks I am someone that I am not. Normally its someone is easily confused with the interwebs and is looking for the grandson. Most recently I got an email from someone at a legitimate PR firm who apparently thinks I am an officer at a company that is coming out of bankruptcy. Obviously I cant and wont just let this go. Read the thread (thus far) below.
======================july 13, 2010======================================
from Sandra Sellani
to tom.tooma,
tom.joyce,
jennifer,
Brett.Braun,
date Tue, Jul 13, 2010 at 10:38 AM
subject talking points
Team,
These are the talking points that we discussed in yesterday's meeting - please let me know if there is anything that you would like to add/change.
· The TLC Corporate Bankruptcy in (date) has hurt our good name. We are their largest franchisee, a separately owned, profitable company.
· In order to emerge from bankruptcy TLC Corporation was purchased by two private equity groups; neither have backgrounds in the health care industry. The original TLC board has disbanded and the new board of directors has five members from those private equity groups. We don’t’ know the direction they will be taking but we know the direction we have always taken in Southern California. Rather than deal with the uncertainty of TLC Corporation, we want to continue to be true to our model and core philosophy of partnership with eye doctors throughout Southern California, because that partnership is in the best interests of the patients we serve. That has always been our philosophy and always will be.
· Dr. Tooma started the business with this philosophy since 1993. That’s why more eye doctors refer their patients to us than any other laser eye center in Southern California. The name has changed, but nothing else has. We are the same company we have always been – same surgeons, same employees, same procedures
· Our vision always has and always will be one of partnership with eye doctors.
· Our new name is (name). (comment about new name)
We will spin these messages to each individual audience,but I want to make sure there is agreement on the basic messaging.
Sandra
===========sent 7.14.2010 12:08pm=========
from Sandra Sellani
to tom.joyce,
tom.tooma,
Brett.Braun,
doug
date Wed, Jul 14, 2010 at 12:08 PM
subject trademark
I found a trademark attorney who will register our tagline, check the three names we like, and register the one we want for a flat fee of $1700. I've started the process and will keep you posted.
--
--
Sandra Sellani
============sent 7.14.2010 12:16pm======================
from Doug
to Sandra Sellani
cc tom.joyce,
tom.tooma,
Brett.Braun
date Wed, Jul 14, 2010 at 12:16 PM
subject Re: trademark
Hi, Thanks for the update. I think $1700 sounds good. Does this
price also include registering the Internet domain names?
========================================================
note, at this point i wanted to know what their names are so was trying to get them to tell me by asking what their domain names should be.
============sent 7.14.2010 12:35pm======================
from Sandra Sellani
to Doug ,
Sandra Sellani
cc tom.joyce,
tom.tooma,
Brett.Braun
date Wed, Jul 14, 2010 at 12:35 PM
subject RE: trademark
No, but once we have the name, I'll just by the URLS - they're pretty cheap
about $15-20@.
Sandra
============sent 7.14.2010 12:39pm======================
from Doug
to sandra
cc Sandra Sellani ,
tom.joyce,
tom.tooma,
Brett.Braun
date Wed, Jul 14, 2010 at 12:39 PM
subject Re: trademark
Great. Lets just make sure the domain names we want are available as
we are going through the registration process. Do you have a
preference on what those names should be?
============sent 7.14.2010 12:48pm======================
from Sandra Sellani
to Doug Small
cc tom.joyce,
tom.tooma,
Brett.Braun
date Wed, Jul 14, 2010 at 12:48 PM
subject Re: trademark
hide details 12:48 PM (21 hours ago)
I just bought URLS for our top two favorite names and I bought two variations on the names in case people use the traditional spelling of the names rather than the more modern spelling. Whatever name we don't choose, i think we should still point toward the main URL becasue they're great names and i think we should keep them if they're available. The whole cost of this is $45 and we've got those names locked up for as long as we want.
Sandra
============sent 7.14.2010 12:49pm======================
from Sandra Sellani
reply-to sandra
to Doug
cc Sandra Sellani
tom.joyce,
tom.tooma,
Brett.Braun
date Wed, Jul 14, 2010 at 12:49 PM
subject RE: trademark
hide details 12:49 PM (21 hours ago)
I just took the names and added "centers" to the end of them - they're all
available. The names with "group" after them were not available, but dens'
mean we can't buy them at some point.
s
==================================
dang. i was hoping they were going to tell me specifically what their domain name or company name was going to be. Hopefully more to follow.